Unit 7: Distribution
Very short answer questions
- What do you understand by mail order business? [1]
- Write down the characteristics of co-operative store. [1]
- Give the meaning of distribution. [1]
- Mention any three roles of retailer. [1]
- Mention the elements of distribution. [1]
- Who is an agent in marketing? [1]
- What is mail business? [1]
- What is distribution? [1]
Short answer questions
- Describe the role of retailer in distribution channel. [8]
- What is co-operative society? Explain its features. [8]
- Who is wholesaler? Explain the role of wholesaler in distribution channel. [8]
- What is wholesaling? Explain its features. [8]
- Explain the role of retailers in distribution channel. [8]
Long answer questions
- What is channel of distribution? Discuss the channel structure for consumer product and industrial product. [15]
- Who is wholesaler? What are its features? Discuss the role of wholesaler into distribution channel. [15]
- What is departmental store? Differentiate between departmental store and supermarket. [15]
- What is departmental store? What are its features? Also differentiate it from supermarket. [3+6+6]
Unit 8: Promotion
Very short answer questions
- Why advertising is important for consumer? [1]
- Give the meaning of personal selling. [1]
- What are the components of Promotion? [1]
- What do you mean by public relation? [1]
- Why advertising is important for consumer? [1]
- Mention any three types of advertising? [1]
- What do you understand by trade discount? [1]
- Give the meaning of promotion. [1]
- Give the meaning of advertisement. [1]
- What is public relation? [1]
Short answer questions
- Describe the qualities of a good salesperson. [8]
- Explain the meaning and importance of public relation. [8]
- Define advertising with its objectives. [8]
- Explain the sales process of indoor salesperson. [8]
- Describe the qualities of a good salesperson. [8]
- Explain the qualities of successful sales person. [8]
- What is advertising? Explain its objectives. [8]
Long answer questions
- What is promotion? Discuss the sales process of indoor selling. [15]
- What is promotions? Discuss the sales process of an indoor sales person? [15]
- What is personal selling? Discuss the sales process of outdoor sales person. [15]
- What do you mean by personal selling? What are its features? Show the difference between advertising and personal selling. [15]
- What is sales promotion? Discuss the methods of consumer sales promotions and trade sales promotion. [15]
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Summary of Heritage of words all chapters
Unit 9: Emerging Issue in Modern Marketing
Very short answer questions [1 Marks]
- Write down any two problems of agriculture marketing in Nepal.
- Give the meaning of televisioned marketing.
- What is e-commerce?
- Mentions any tow uses of internet.
- Write any two features of e-commerce.
- Trace-out any three problems of industrial marketing in Nepal.
- What is tele-marketing?
- Give the meaning of agricultural marketing.
- What is network marketing?
- Define network marketing.
- Write the meaning of internet marketing.
Short answer questions [8 Marks]
- Explain the features of agricultural marketing.
- What is internet marketing? Explain its characteristics.
- Describe the problems of agricultural marketing in Nepal.
- What is internet marketing? Explain its characteristics.
Long answer questions [15 Marks]
- What is agriculture marketing? Discuss the features of agriculture marketing.
- Introduce agriculture with features. Discuss its problems in Nepal.
- What is industrial marketing? Discuss the problems of industrial marketing in Nepal.
- What is telemarketing? Explain the problems and prospects of telemarketing in Nepal.
- Explain the meaning of agricultural marketing. Discuss the problems of agriculture marketing in Nepal.