NEB || Important Questions Paper of Marketing-II Grade XII Unit 7/ 8/ 9

Unit 7: Distribution

Very short answer questions

  1. What do you understand by mail order business? [1]
  2. Write down the characteristics of co-operative store. [1]
  3. Give the meaning of distribution. [1]
  4. Mention any three roles of retailer. [1]
  5. Mention the elements of distribution. [1]
  6. Who is an agent in marketing? [1]
  7. What is mail business? [1]
  8. What is distribution? [1]

Short answer questions

  1. Describe the role of retailer in distribution channel. [8]
  2. What is co-operative society? Explain its features. [8]
  3. Who is wholesaler? Explain the role of wholesaler in distribution channel. [8]
  4. What is wholesaling? Explain its features. [8]
  5. Explain the role of retailers in distribution channel. [8]

Long answer questions

  1. What is channel of distribution? Discuss the channel structure for consumer product and industrial product. [15]
  2. Who is wholesaler? What are its features? Discuss the role of wholesaler into distribution channel. [15]
  3. What is departmental store? Differentiate between departmental store and supermarket. [15]
  4. What is departmental store? What are its features? Also differentiate it from supermarket. [3+6+6]

Unit 8: Promotion

Very short answer questions

  1. Why advertising is important for consumer? [1]
  2. Give the meaning of personal selling. [1]
  3. What are the components of Promotion? [1]
  4. What do you mean by public relation? [1]
  5. Why advertising is important for consumer? [1]
  6. Mention any three types of advertising? [1]
  7. What do you understand by trade discount? [1]
  8. Give the meaning of promotion. [1]
  9. Give the meaning of advertisement. [1]
  10. What is public relation? [1]

Short answer questions

  1. Describe the qualities of a good salesperson. [8]
  2. Explain the meaning and importance of public relation. [8]
  3. Define advertising with its objectives. [8]
  4. Explain the sales process of indoor salesperson. [8]
  5. Describe the qualities of a good salesperson. [8]
  6. Explain the qualities of successful sales person. [8]
  7. What is advertising? Explain its objectives. [8]

Long answer questions

  1. What is promotion? Discuss the sales process of indoor selling. [15]
  2. What is promotions? Discuss the sales process of an indoor sales person? [15]
  3. What is personal selling? Discuss the sales process of outdoor sales person. [15]
  4. What do you mean by personal selling? What are its features? Show the difference between advertising and personal selling. [15]
  5. What is sales promotion? Discuss the methods of consumer sales promotions and trade sales promotion. [15]

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Unit 9: Emerging Issue in Modern Marketing

Very short answer questions [1 Marks]

  1. Write down any two problems of agriculture marketing in Nepal.
  2. Give the meaning of televisioned marketing.
  3. What is e-commerce?
  4. Mentions any tow uses of internet.
  5. Write any two features of e-commerce.
  6. Trace-out any three problems of industrial marketing in Nepal.
  7. What is tele-marketing?
  8. Give the meaning of agricultural marketing.
  9. What is network marketing?
  10. Define network marketing.
  11. Write the meaning of internet marketing.

Short answer questions [8 Marks]

  1. Explain the features of agricultural marketing.
  2. What is internet marketing? Explain its characteristics.
  3. Describe the problems of agricultural marketing in Nepal.
  4. What is internet marketing? Explain its characteristics.

Long answer questions [15 Marks]

  1. What is agriculture marketing? Discuss the features of agriculture marketing.
  2. Introduce agriculture with features. Discuss its problems in Nepal.
  3. What is industrial marketing? Discuss the problems of industrial marketing in Nepal.
  4. What is telemarketing? Explain the problems and prospects of telemarketing in Nepal.
  5. Explain the meaning of agricultural marketing. Discuss the problems of agriculture marketing in Nepal.

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Hemant Chaudhary is an student 19 years old. He is interested in Hacking, Blogging,coding. He like to Visit new Places and make new Friends. He used to Learn His web works From Friends and Currently is is CEO and Founder of Meropaper and meroreview.com