Subject: Marketing || Class: 12
Unit-4 Marketing Environment
Very short answer questions [1]
- Point out the features of marketing environment.
- Mention any two features of marketing environment.
- List out the features of marketing environment.
- Give the meaning of marketing environment.
- Mention the components of macro environment.
Short answer questions [8 Marks]
- What is socio cultural environment of marketing? Explain its impact on firm’s marketing activities.
- Explain the external components of marketing environment.
- What is internal environment of marketing? What are its components? Describe.
Long answer questions [15 Marks]
- Define marketing environment. Describe the impact marketing environment on a firm’s marketing activities.
Unit-5 Product
Very short answer questions [1 marks]
- Why products are labeled?
- What is branding?
- Mention any three features of shopping product.
- List out the types of consumer’s product.
- List out the qualities of good brand name.
- Point out the types of consumer product.
- Define labeling in short.
Short answer questions [8 Marks]
- “All trademarks are brands but all brands are not trademark.” Comment.
- What is packaging? Explain its importance.
- Explain the meaning and features of convenience product.
- Explain the major functions of packaging.
- Describe the meaning and features of shopping product.
- What is branding? Explain the reasons for not branding.
Long answer questions [15 Marks]
- What is industrial product? Discuss the various types of industrial products.
- What is consumer products? Discuss the various types of consumer products.
Unit-6 Pricing
Very short answer questions [1 Marks]
- Mention any three of pricing objective.
- What do you mean by trade discount?
- Mention any four types of discount?
- What is cash discount?
- Give the meaning of trade in allowance.
- Mention any two profit-oriented objectives of pricing.
- What is trade discount?
Short answer questions [8 Marks]
- Describe the factors affecting price determination.
- Give the meaning of pricing. Explain its various objectives.
- Describe the uncontrollable factors to determine the price.
- Describe the factors affecting price determination.
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