HSEB || Model question of Marketing-II Class 12 (Grade XII)

Subject: Marketing || Class: 12

Marketing Class 12, Marketing Grade XII, Management

Unit-4 Marketing Environment

Very short answer questions [1]

  1. Point out the features of marketing environment.
  2. Mention any two features of marketing environment.
  3. List out the features of marketing environment.
  4. Give the meaning of marketing environment.
  5. Mention the components of macro environment.

Short answer questions [8 Marks]

  1. What is socio cultural environment of marketing? Explain its impact on firm’s marketing activities.
  2. Explain the external components of marketing environment.
  3. What is internal environment of marketing? What are its components? Describe.

Long answer questions [15 Marks]

  1. Define marketing environment. Describe the impact marketing environment on a firm’s marketing activities.

Unit-5 Product

Very short answer questions [1 marks]

  1. Why products are labeled?
  2. What is branding?
  3. Mention any three features of shopping product.
  4. List out the types of consumer’s product.
  5. List out the qualities of good brand name.
  6. Point out the types of consumer product.
  7. Define labeling in short.

Short answer questions [8 Marks]

  1. “All trademarks are brands but all brands are not trademark.” Comment.
  2. What is packaging? Explain its importance.
  3. Explain the meaning and features of convenience product.
  4. Explain the major functions of packaging.
  5. Describe the meaning and features of shopping product.
  6. What is branding? Explain the reasons for not branding.

Long answer questions [15 Marks]

  1. What is industrial product? Discuss the various types of industrial products.
  2. What is consumer products? Discuss the various types of consumer products.

Unit-6 Pricing

Very short answer questions [1 Marks]

  1. Mention any three of pricing objective.
  2. What do you mean by trade discount?
  3. Mention any four types of discount?
  4. What is cash discount?
  5. Give the meaning of trade in allowance.
  6. Mention any two profit-oriented objectives of pricing.
  7. What is trade discount?

Short answer questions [8 Marks]

  1. Describe the factors affecting price determination.
  2. Give the meaning of pricing. Explain its various objectives.
  3. Describe the uncontrollable factors to determine the price.
  4. Describe the factors affecting price determination.

Related:

Economics Class 12

Finance Class 11

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