What BATNA’s Are?
BATNA is a term coined by Roger Fisher and William Ury in their 1981 bestseller, Getting to Yes: Negotiating Without Giving In. It stands for "Best ALTERNATIVE TO a negotiated agreement , Said another way, it is the best you can do if the other person refuses to negotiate with you– if they tell you to , go jump in a lake! , or "Get lost!, So it is not necessarily your ideal outcome– unless your ideal outcome is something you can get without the cooperation of the other person. It is the best you can do WITHOUT THEM.
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